Culture is the way of life of a people and has far-reaching implications for the development of the district. The entire Bia East District falls under the overall jurisdiction of the Sefwi Wiawso Traditional Area with its overlord, the Paramount Chief (Omanhene) residing at Sefwi Wiawso.. There are divisional and sub-chiefs in the major and minor communities respectively. The chiefs and people of the district celebrate the Yam Festival between the months of December and February every year. The major ethnic groups in the district include Sefwi, Bono, Ashanti, Krobo and Ewe.

Tourist attraction

The district can boast of a tourist site at Adabokrom. This tourist site is called Adabokrom Grotto. In Adabokrom Grotto, you can find big rocks of different kinds having attractive shapes. It was discovered and developed about 12 years ago by the Catholic Church in Adabokrom.

Chieftaincy

The Bia East District is under the Sefwi Wiawso Traditional Council, which is headed by the Paramount Chief of the Traditional Area (Omanhene), with the title Kogyeabour. There are divisional and sub-chiefs in the major and minor communities respectively.